Washington Business Winter 2016 | Page 8

eye on business A New Direction Kris Johnson, AWB President It’s time to think big. That was the message we heard from AWB’s Strategic Planning Committee, a diverse group of CEOs from small, medium and large businesses from throughout Washington who began meeting in September to write “AWB 2020,” the strategic plan that will guide us through the end of the decade. The aim was not to make a few changes around the edges to the previous plan — a rearranging of the deck chairs, so to speak — but to move AWB in