African Design Magazine ADM #40 May 2018 | Page 6

INDUSTRY ASSOCIATION – IID WHY IT’S CRUCIAL TO BELONG TO AN INDUSTRY- ASSOCIATION Owning a business is a great joy that comes with equally great responsibility. You’re pioneering jobs for others, handling busy projects, finding new clients, hoping to get that big break, and through all of this you’re making sure all the figures add up and the profit margin remains afloat. I f you wake up occasionally and feel overwhelmed and stressed out, it’s part of the territory. Maybe your business is at a crucial growth point and you’re anxious to see how things go. Maybe you’re having a bad run with clients, or perhaps you’ve simply hit a creative stumbling block. We’ve all been there. A lifeline that’s designed for interior designers and decorators Imagine having the support of other creative professionals in the design industry. Being able to pick up the phone and call for help. Here are the benefits you can expect to gain as a member of the IID. The benefit everyone talks about Of course there’s that one perk of joining any kind of club or group that no one told you about. Sometimes these bonuses are unintentional, they simply happen because a collaborative effort can have a powerful effect. 6 AFRICAN DESIGN MAGAZINE © | MAY 2018 Joining the IID will give you access to exclusive specials and products that are not available on the market outside of the association. Many of our members have resolved to only serving members of the IID, giving them access to unique and inspired products or services.