tv everywhere_news 21/04/2015 20:33 Page 1
ADVANCED-TELEVISION
TV Everywhere
I N T E R N A T I O N A L
V O LU M E 1 1 N O 1
DISH claims whole-home
entertainment lead
C
laiming an industry
first, US pay-TV
platform DISH has
enhanced its whole-home
entertainment offerings with
the expansion of Internet
television network Netflix to
its Joey clients and the
arrival of all-premium music
video and entertainment
platform Vevo on its Hopper
platform.
Following the launch of the
Netflix app on its secondgeneration Hopper DVR in
December, DISH has now made
the service available on Hopper’s
accompanying Joey units for
second, third and fourth-room
viewing. With this update, DISH
becomes the first major US payTV provider to offer its customers
a whole-home Netflix experience.
“We’ve received a great
amount of positive feedback from
our customers since the launch of
Netflix on Hopper,” said Vivek
Khemka, DISH senior vice
president of product
management. “Consumers love
Netflix, so today, we’ve taken this
integration one step further,
offering instant and affordable
Netflix access throughout the
entire household on one easy-touse platform.”
“Our great partnership with
DISH has helped expand the
number of places where you can
see and easily view great content
such as Marvel’s Daredevil and
House of Cards,” said Bill
Holmes, Netflix global head of
business development. “Now that
DISH is expanding its Hopper
experience with its Joey clients,
our members will be able to start
watching in the living room,
pause and pick up right where
they left off in the bedroom, and
elsewhere in the home.”
In a related announcement
that gives customers even more
centralised entertainment
options, DISH has become the
first pay-TV provider to offer
Vevo. This gives customers access
to more than 140,000 music
videos directly from their TV. The
new Vevo app began rolling out
to DISH’s second-generation
Hopper in April.
“While music videos were
once a driving force in TV
entertainment, we’ve seen a shift
in programming that drove this
content online to sites like Vevo,
where it continued to draw high
viewership,” said Khemka.
“Together with Vevo, we are
making it easier for Hopper
customers to be able to view
music videos on their TV
screens–this time with even more
choice and control over how
viewers discover and enjoy the
videos they want to see.”
“On TV, Vevo’s audience
spends more than 30 minutes per
session watching music
entertainment,” said David Rice,
chief product officer, Vevo. “Our
goal is to make access to Vevo’s
library of music videos, original
programmes and our Vevo TV
linear channels effortless, and
with DISH’s Hopper, it’s now
easier than ever for music fans to
sit back, relax and be
entertained.” The Vevo app will
additionally rollout to DISH’s
first-generation Hopper, as well
as to all Joey clients later in 2015,
allowing customers whole-home
access to Vevo entertainment.
Both the Netflix and Vevo
apps are easily accessible from
any DISH channel by clicking the
blue button on the remote
control.