We will be demonstrating how to get a caramel color-like tone
in a virgin hair without using bleaching powder. Using the most innovative high lift from Perlacolor, students will
learn how to maintain the integrity of the hair while foiling and
hair painting.
LANOSTERIN & SERVANDO
ARELLANO
BOOTH 333 & TECH STAGE
TECHNIQUE FOR A SIXTY DAYS TEMPORARY HAIR
STRAIGHTENING
Sunday : 9:00AM - 5:00PM
Sunday : 1:00PM - 1:40PM on TECH STAGE
Monday : 9:00AM - 4:00PM
Demonstration of the five stages of application of the LISSANT
KERATIN Treatment (Italian-Japanesse-Brazilian Therapy).
KASHIA BEAUTY AND
JUAN ARAUJA
TECH STAGE
HAIR WITH FLAIR
Sunday : 2:00PM - 2:40PM
RINA DEE+TR3Y
+JAVIER ANGUIANO
TECH STAGE
IROIRO HAIRCOLOR: PAINT THE TOWN WITH HIGH
IMPACT HAIRCOLOR
Sunday : 11:00AM - 11:40AM
Our product was created out of pure love, a love for a teenage
girl who wanted a cool, vibrant and exciting hair color. One
day my business partner faced a dilemma: whether or not to
allow his one and only daughter, Paige, to dye her hair pink. He
asked me, “What should I do?” I said, “Why not? Everyone does
it.” Then we checked the labels of semi-permanent hair dyes
in the market. We must have checked almost all the brands.
Unfortunately, they all contained dangerous chemicals and
synthetic ingredients. After careful consideration, we decided to
create our own semi-permanent hair dyes. We knew we can do
better, and so we did!
We are a company that care and provide necessary products
for women to enhance their natural beauty, increasing their
personal trust.
Our mission:
Provide to every woman and man a variety of beauty products
needed to get the look desired with lowest possible cost.
GREGORY BERRY
TECH STAGE
PAINT AND CREATE
CORY MARTIN &
TONY DIFRAIA
ALL ABOUT THE BASE
Sunday : 2:30PM - 3:30PM
Monday : 2:30PM - 3:30PM
Coming Soon
IMAGE is EVERYTHING
16
Sunday : 12:00PM - 12:40PM
Get inspired and motivated to express your creativity through
the art of balayage and editorial styling. Learn new techniques,
understand placement and the use of liquid tools that allow
you to transform hair into fashion.