Dallas 2016 IMAGE Show Preview Guide! Issue1 | Page 6

HAIR TRENDS * all classes are complimentary unless otherwise indicated — new classes added daily *

I LUV COLOR Sunday : 10:30AM - 12:00PM Monday : 11:00AM - 12:30PM
Color can be your best friend in the salon . It can make dull hair shiny and exciting , thin flat hair appear fuller with movement . Do you luv color ? It increases my ticket totals and creates a walking advertisement piece that doesn ’ t cost me a dime . If you don ’ t luv color , wants wrong with you ! Color can be your worst nightmare , it can cause breakage , ruins clients clothes and how can I forget ; the clients hair is the wrong color !! Many times , hair color desired results aren ’ t achieved simply due to the lack of communication between you and your client . Learn how to properly assemble color from the initial consultation , to learning several color placement techniques , to rinsing the color at the bowl . After this class your styles will never look the same because you luv color .
• Consultation
• Understand the type of hair you are dealing with
• Identify if hair is virgin or previously colored
• Identify desire color vs . natural color
• Understand color correction
• Creating the formula
• Color placement
• Color maintenance
Presentations by : CHRIS NOBLE
I ’ M NATURAL BUT STRAIGHT !! Sunday : 12:30PM - 2:00PM Monday : 1:00PM - 2:30PM
I wanna go natural , I ’ m tired of the relaxer , my hair is thinning . Really !!! If this is what you are hearing in your salon , please run to my class as we discuss these popular statements . Many clients want the relaxer look without the relaxer or want to go natural without the big chop . This class will teach you how to transform curly natural hair into silky straight bouncy hair using a simple blowout technique . No more extreme heat damage , pointless roller setting or several flat iron passing . This class will also discuss how to strengthen and repair damage hair during the blowout service without the use of a hooded dryer ! Come , learn , and exhale knowing you are not alone with this natural but straight client trend .
• Understand why client wants to be straight and natural
• Discuss reasons why clients hair texture is changing
• Full consultation
• Product ingredient knowledge
• Tool knowledge
• Demonstrate step by step instructions on smoothing natural hair
• Tips of straightening natural hair
TEXTURE VERSATILITY Sunday : 2:30PM - 4:00PM
The natural movement is simply a request for fuller , stronger hair with texture versatility . The freedom of wash and go curls , to bouncy roller sets , to bone straight silky hair . Going natural seems to be our clients request , however this is not always the best solution . Join Chris for a informative lesson on product ingredient knowledge , a breakdown of hydroxides used in chemical relaxers while understanding how to use them for not only straightening the hair but to create texture . This class will also review tips on natural curl enhancing , roller placement , and simple blow out tips . Every client is different and reading a product label isn ’ t good enough to give your client what they desire .
• Understand why client wants to be natural
• Understand what the desire look of curls are
• Product ingredient knowledge
• Hydroxide relaxer ingredient knowledge
• Review hair bonds
• Tool knowledge
• Step by step instructions on elongating curly hair
• Step by step instructions on smoothing natural hair
• Tips of straightening natural hair
LOVE WHAT YOU DO Sunday : 9:00AM - 6:00PM Monday : 9:00AM - 4:00PM
The name amika is derived from Latin and means girlfriend or friend in a number of the Romance languages . Infusing the latest technology with a creative edge , amika tools and hair care are born to perform and live to impress and truly live up to their name as hair ’ s best friend . amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely .
We create the style , products and packaging ; take our own photographs and make our own films . We write our own copy and we do our own marketing , sales , finance and education .
We love what we do .
LINANGE ITALY Sunday : 9:00AM - 6:00PM Monday : 9:00AM - 4:00PM
Linange Italy is an innovative salon exclusive line that is centered on delivering the highest quality of naturally derived ingredients to provide both optimum performance for both cosmetic and reparative procedures .
Linange surpasses current expectations with its advanced technology and methods , using bimolecular components to ensure maximum results for any procedure .
LINANGE ITALY Booth # 721
AMIKA Booth # 302
IMAGE is EVERYTHING 6