contentsecurity_cs 03/10/2014 03:06 Page 1
EUROMEDIA
ContentSecurity
2014
Report: Most top movies and
TV available legally online
argely debunking the argument
that online piracy is driven by the
lack of availability of top movie
and TV titles, a study carried out by
consultancy firm KPMG on behalf of
NBCUniversal looked at the availability
of the most popular and
critically acclaimed film
and TV titles on legal
digital streaming and
download services and
found a relatively high
proportion of those film
and TV titles were legally
available in a digital
format to US consumers.
Primary research for
KPMG’s Film and TV Title
Availability in the Digital
Age report was conducted
between October 2013 and
December 2013 (with
research on the availability of
‘Independent’ film titles conducted in March
2014). KPMG selected a sample of 808 film
titles and 724 television titles representing both
the most popular and most critically acclaimed
works, and analysed the availability of these
titles on 34 competing legal online VoD services
such as iTunes, Amazon Prime, Netflix, Hulu
and others.
“Our research found a significant number of
digital films and television shows are available
through a growing variety of online VoD
platforms in recent years, and consumers are
the beneficiaries,” said Sanjaya Krishna,
principal of KPMG’s media and
telecommunications practice in the US. “With
the proliferation of connected devices and
increased adoption of VOD services, we expect
consumers will continue to have expanded
choice and availability of video content.”
“This is the first comprehensive research
review of a large sample of the most popular
and critically acclaimed films and television
shows available for consumers to watch when
and where they want,” said Guy Di Piazza,
director of KPMG’s media and
telecommunications practice in the US. “With
L
digital viewing becoming so prominent, this
report presents a vivid picture of the extensive
availability of digital offerings throughout the
US.”
As of December 2013, KPMG found that
94% of the 808 films identified were available
via online VOD distribution
on at least one of the 34
service offerings studied.
Specifically, the following
percentages of films were
available in the samples
reviewed:
Modular security
model from Conax
Conax, part of the Kudelski Group
and provider of total service
protection for content service
providers, content owners and
entertainment services, has further
strengthened its flagship Conax
Contego security hub and OTT
portfolio and is introducing a
completely modular product
deployment and pricing strategy.
l 100% of 2012 US top 100
box office hits
l 100% of all 85 Oscarwinning best films
l 100% of all 60 Indie top
hit films from 2011-2013
l 98% of US Top 20 box
office hits each year from
2000 through 2010
l 96% of the American Film
Institute’s Top 100 critically acclaimed
films
l 77% of 2013 US Top 100 box office hits
(including films that were still in first-run
in theatres at the time of the study)
As of December 2013, KPMG found that 81%
of the 808 unique films studied were available
on at least 10 of the 34 online VoD service
providers. Only 50 of the films studied were
not available on any of the 34 online video
offerings that KPMG reviewed.
Turning to television, KPMG’s report found
the following percentages of shows were
available via online VoD distribution on at
least one of the 34 services studied:
l 96% of the Top 100 US TV shows in 2012
l 96% of modern hit TV shows (pre-2011)
l 95% of the Top 100 US TV shows in 2011
l 87% of the Top 100 US TV shows in 2013
According to KPMG, the findings of the study
show that ‘premium high quality video content’
on online video distribution platforms appears
to be widely available to US consumers –
movies more so than TV shows. “We do not
expect this to change in the short term,” it
advises.
The benchmark modular approach to
building a content security platform
and hybrid multiscreen offerings
provides low initial investment,
enabling operators to buy what they
need and pay as they grow their
business – also providing low risk
entry to deploying advanced
multiscreen and OTT services.
In addition, Conax announced that
it intends to offer complimentary
product offerings, leveraging the
opportunities within the Kudelski
Group product portfolio by adding
support for solutions within the group.
“As a part of the Kudelski Group,
Conax belongs to a winning
constellation of highly successful
companies serving the same dynamic
industry. We now have access to
additional tools for enabling rapid
deployment of new additional product
and partner solutions. This is a key
message for our customers,” said
Morten Solbakken, president and CEO
of Conax.