30
SHOWCASE
DRESS CODE
STYLING AND
RECYCLE BOUTIQUE
NEW BOUTIQUE
OPENING
17 th JULY
DRESS CODE believes in the
recyclable fashion movement,
to do good for ourselves and
for each other. Many New
Zealand designers have
embraced the movement
towards ethical and sustainable
practices, which is why DRESS
CODE favours designer clothing.
DRESS CODE requires designer
clothing in designer condition
to sell on behalf. DRESS CODE
will be your full-time boutique
to keep recycling those designer
purchases.
Taking stock NOW and
opening on 17th July
at 27 Scott Street,
entrance on Kinross Street.
DRESS CODE
moves into the CBD
It may be small, but just like its owner, Blenheim’s newest and fanciest
recycled boutique fashion store is fun, sassy and just a little bit inspiring.
After years of obsessing over European
street style blogs and helping Blenheim
women establish their own personal
styles, Jackie Halliday the pint-sized
stylist, has opened her own clothing
store.
Named after her fashion consultancy,
Dress Code will be home to top-quality,
avant-garde recycled designer clothing,
at a fraction of the cost of buying new.
“Good quality, well made clothing lasts
and it looks beautiful,” says the trend-
setting stylist.
“The fashion industry is incredibly
wasteful, so much gets thrown away.
So this is my way of helping those
beautiful clothes to have another
chance of being worn and saving them
from landfill or languishing in the back
of someone’s wardrobe.” of tastes, from street style and casual
to more formal wear, she says.
While Jackie will be sourcing some of
the pre-loved clothing from Blenheim
wardrobes, she has contacts in
Wellington, Auckland and the UK all
on the lookout for clothing fit for Dress
Code’s racks. She will be on the lookout for New
Zealand labels including Zambesi,
NOM*D, Company of Strangers,
Kate Sylvester and Karen Walker,
just to name a few, plus international
labels such as Diesel, Isabel Marant
and Yoshi.
“I’m going to be so selective about
what I take - the clothing has to be a
reputable brand, in mint condition and
it has to be current,” she says.
“I’m going to be that fussy old lady
upstairs, but I only have a tiny space
and don’t want to crowd it with
anything that’s less than splendid.”
Dress Code will have an assortment of
colours and styles to suit a wide range
There will also be some new clothing
from local designer Paula Pope and
New Zealand fashion label RMA.
“Designer clothing is so well made, the
cut, tailoring and craftsmanship is right
up there. They use really good quality
fabrics, so it’s more flattering and feels
much nicer to wear.”
And you won’t need to rely on your
STORY BY KAT PICKFORD
EVAN SHRAM
best friend for a second opinion,
because Jackie, who is highly valued
by her clients for her forthright, honest
opinions, will be in-store to critique.
The former nurse, who has been a
familiar face at Blenheim’s MedLab for
the past four years, has finally retired to
pursue her passion for fashion full-time.
“It’s quite exciting to have my own store
and my own outlet for my creativity,”
she says. “I’ve been styling people
when they come in to give blood. I’m
styling people all the time whether they
know it or not. I can’t help it.”
Looking good goes more than skin
deep, she says.
“I see fashion and designer clothing
as a form of art, seeing a well-dressed
person, or someone with a bit of flair
is something everyone can appreciate.
“But the other part of the business -
the style consultancy - is all about
women’s wellbeing. I’ve helped a lot
of people with emotional problems,
depression and anxiety take that
first step towards feeling good about
themselves - and I can do it on a
budget, too.”
Dress Code is set to open its doors
at 27 Scott Street (above Wild South
in the Abel Property building) in
central Blenheim in July. Keep up-to-
date with what’s new on Facebook:
@dresscodeblenheim, follow Jackie
on Instagram: @dresscode_jack or
visit her bedazzling new website:
www.dresscode.nz.
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027 484 6790
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