tve@_news 22/04/2015 10:33 Page 1
ADVANCED TELEVISION
TVE@TV Connect
N
ew data
from
Juniper
Research has
shown that
subscriptions
from ‘over-thetop’ (OTT) TV
providers such
as Netflix and
Amazon Prime
will generate
$31.6 billion by
2019, up from
just under $8
billion in 2014.
Continued growth in the
established markets of West
Europe and North America, along
with the emergence of key OTT
players in the Far East and Asia
Pacific, will bring a surge in the
uptake of OTT subscriptions over
the next four years.
been slow thus
far. Juniper is
predicting this
to change over
the next two
years. Netflix
added its 4K
offering to its
highest priced
subscription
package last
year, showing
belief that
consumers are
willing to pay for
higher quality
content, while OTT providers are
gaining recognition as being the
first to supply viewers with
content in this new format.
Meanwhile, 4K TVs will continue
to become more affordable,
accelerating hardware take-up.
Other key findings include:
l Over 84% of OTT
subscriptions will be made via
connected TVs by 2019.
l IPTV revenues are set to
more than double between
2014 and 2019, rewarding
Network Operator’s
investment in Triple and
Quad-Play Services.
OTT TV market to
increase fourfold
Threat to Network
Operators?
The new research, Mobile &
Online TV & Video: OTT, IPTV &
Connected Markets 2015-2019,
observed that OTT services are
seeing a rapid uptake by
consumers who want to view
content, when and where it suits
them. The report argued that
traditional broadcasters are
facing increased competition as
more services go over-the-top of
pay TV incumbents, allowing
distributors such as Sling TV to
provide customers with a
cheaper, tailored alternative to
cable TV, driving the trend for
‘cord-cutting’.
4K to Drive OTT Uptake
Whilst key players such as Netflix
and YouTube have launched 4K
(ultra-high definition) services,
the adoption of 4K content has