FRANCHISE UPDATE
Franchise
update
BUSINESS INTELLIGENCE FOR
GROWING
FRANCHISORS
Q4 | 2015
2 0 1 6
UNVEILING THE 2016
A N N U A L
F R A N C H I S E
D E V E L O P M E N T
R E P O R T
ANNUAL
FRANCHISE
DEVELOPMENT
REPORT
WE SURVEY 134 FRANCHISORS
REPRESENTING 51,004 UNITS
✔
SALES
BUDGETS
✔
CLOSING
RATIOS
✔
CONVERSION
RATES
✔
ONLINE
SPENDING
✔
BROKER
PRICING
✔
THE COST
OF REFERRALS
✔
SOCIAL
MEDIA
ISSUE IV 2015
SEE PAGE 52
fu4_cover.indd 1
11/16/15 2:30 PM