Franchise Update Magazine Issue IV, 2015

FRANCHISE UPDATE Franchise update BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS Q4 | 2015 2 0 1 6 UNVEILING THE 2016 A N N U A L F R A N C H I S E D E V E L O P M E N T R E P O R T ANNUAL FRANCHISE DEVELOPMENT REPORT WE SURVEY 134 FRANCHISORS REPRESENTING 51,004 UNITS ✔ SALES BUDGETS ✔ CLOSING RATIOS ✔ CONVERSION RATES ✔ ONLINE SPENDING ✔ BROKER PRICING ✔ THE COST OF REFERRALS ✔ SOCIAL MEDIA ISSUE IV 2015 SEE PAGE 52 fu4_cover.indd 1 11/16/15 2:30 PM