In training , visualising your future self is a key to success . Naming is similar .
By Katarina Nilsson
FIVE STEPS
TO CHOOSING A POWERFUL BUSINESS NAME
As a personal trainer or someone who works in the fitness industry , you already know that there are no shortcuts to getting in shape . As a fitness mastermind , you probably spend your days creating individual strategies that help people reach their training goals over time . But did you also know that one of the most effective tools can be in picking the right name for your business ?
Business naming and the profession of fitness have many similarities . Because just like personal trainers , experienced naming strategists also don ’ t believe in compromises , ’ miracle diets ’ or ’ six packs in a week ’. To really get it right , they understand that people need to walk the extra mile . And just like working out gets easier with time , naming is also very joyful experience , once it ’ s done right and after you get going !
In training , visualising your future self is a key to success . Naming is similar .
When executed properly , the creative process of naming your business should aid you in further strengthening your brand and increasing sales . What many people don ’ t realise is that the name you choose can establish or expand your fitness brand . Here are five solid tips from coach to coach to put your business in motion .
1 . Build up your strategy
First thing ’ s first – you will need a solid naming strategy before you start your journey . By building a strategic platform you get a clear , overall perspective on your company ’ s naming challenges .
2 . Survive the trend
The flashiest training gear isn ’ t necessarily the best , right ? Names are no different . Some names become very popular at certain times , then everyone forgets them . Be sure to take a look at
24 WHAT ’ S NEW IN FITNESS - SUMMER 2016