ARE WE SPOILT
FOR CHOICE?
By Bill Moore
FINDING YOUR
FITNESS TRIBE
AMONGST THE NOISE
I
spent some time chatting
to the guys at F45 the
other day, getting to
know the people behind
the business and its unique
fitness proposition. This
business is flying ahead
at break-neck speed –
already in 20 countries, it’s
the fastest growing fitness
franchise in the country
(and the world) with over
600 franchises worldwide.
8
It begs the question – how did they
find that niche, in what seems to be a
crowded market and achieved such
meteoric growth? On the face of it, our
industry already seems to be bursting
at the seams with more exercise options
available at more locations than ever
before.
And it’s not just facilities. More and more
clubs are offering their own unique
branded workout regimes, each with
its own point of difference, and each
clamouring for its own special tribe of
loyal followers.
From my conversations with these
businesses I discovered a common
theme to success – the instructors.
The new addition
to the delivery
experience is
technology, and
this gives some
clues to F45’s
success.
You can have the best workout regime
WHAT’S NEW IN FITNESS - SUMMER 2016