ON Chiropractic Fall 2017 | Page 5

ON Chiropractic

What does it mean to be a high quality chiropractor ?

Most people think of expert diagnostic skills , manual treatment skills , a high level of safety , and up to date knowledge .

But here at the OCA , we believe that high quality goes far beyond clinical expertise . It means holding yourself and your clinic to the highest of standards , to strive every day to earn a seal of approval from your colleagues , your patients , and yourself . It means providing patient experiences that knock it out of the park from the moment they call to book their first appointment . It is genuine , enthusiastic care from the whole clinic , the kind of care that creates raving fans and brings patients back over and over . It is the kind of care that makes you excited to return to work the next morning .

In our feature on page 8 , we explore 15 Ways to Improve the Quality of Your Clinic from the front desk to your personal daily routine to your rapport with patients . By improving the context in which you work , you become better able to perform to the top of your ability
in each appointment . And by creating excellent customer service from start to finish , you ’ ll find your patients will be more relaxed and receptive to your care and guidance .
On page 18 , we introduce you to the OCA ’ s newest software development , Aspire : More Than a Tool , which is being designed to enhance your clinical note taking and improve your ability to provide high quality care and collaborate with colleagues .
Our department on page 6 will take you on a tour of our Simple Things media campaign from start to finish , providing the rationale for focusing on pain as a point of entry for potential chiropractic patients . And as you consider your own advertising strategies , take a moment to consult a refresher on the recentlyupdated CCO Standard of Practice : Advertising on page 24 .
Some of the trickier conversations with patients revolve around billing , particularly when interacting with a complex claims submission process . On page 16 , we provide guidance on Determining the Status of a WSIB Claim and provide a sample form for you to use with patients when clarifying the possible outcomes of a claim application .
On page 26 , we will explore Six Tips to Get Your Accounts Receivable Under Control so you can improve cash flow in your clinic and set up processes to prevent overdue invoices .
From your software packages to advertising to accounts receivable , let ’ s aspire to provide a high quality end-to-end experience for every chiropractic patient .

We ' re here for you .

www . chiropractic . on . ca 5