# PreventionPower Challenge
To spark interest in NPW 2017 , SAMHSA launched the # PreventionPower social media challenge as a way for individuals , organizations , and communities to start discussing prevention and highlight how they get involved in prevention activities . Participants in the challenge could then motivate others to take part in the # PreventionPower challenge as well .
The efforts paid off :
• Four monthly challenges , with nearly 300 participants total , resulted in more than 6.4 million potential impressions across social media .
Social Media
In 2017 , the social media efforts for NPW commanded the attention of communities across the nation , resulting in more than 43.6 million potential social media impressions . More than 37 million of those potential impressions were for # NPW2017 on Twitter during the week itself ( May 14 – 20 ).
TWEET THIS
• During NPW 2017 , # PreventionPower challenge participants were asked to go LIVE on social media — and our audiences , partners , and influencers responded ! During this week alone , the # Prevention Power challenge had 5 million potential social media impressions .
• Influencers that participated during the week included Howie Mandel , NBC4 ’ s Angie Goff , and The Trevor Project .
• To share our audience ’ s participation in this challenge , we created a # PreventionPower “ story ” on SAMHSA ’ s Storify account and curated the best , most engaging content , which we can update on a regular basis .
We ’ ll keep the # PreventionPower social media challenges going through the fall so we can continue to promote NPW 2017 activities and successes .
# NPW2017 TWITTER METRICS
37 MILLION IMPRESSIONS 7,216 MENTIONS 1,432 ENGAGEMENTS
MAY 14 – 20 2017 OUTCOMES REPORT 9