ISSUE 13 // JULY 2015
A MONTHLY
COMMENTARY ON
THE WORLD OF
PARTNERSHIPS
FROM OUR SPONSORSHIP TEAM
REPLAY
A look back at notable campaigns and
news items from the past month
PACESETTERS
A look at two athletes and their personal
brand value
SLICED
A cross section of our favourite
partnerships from the financial sector
OUR THOUGHTS ON
How Sponsor DNA can help build trust in
the banking sector
AND FINALLY..
Two ‘strange but true’ partnership stories
from the last month
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