Marketing
MOBILE SEO : TURNING NEIG HBOURS INTO PATIENT S
Mobile devices have taken over. Unlike other media including TV, radio, print
and even desktop-based internet usage, people spend more time per day using the
internet on their phone or tablet each year. People search for things differently when
they’re on a mobile device—and Google gives them different search results—so let’s
get up to speed on how to help mobile users find your clinic quickly and easily.
How People Search
Differently on a Mobile Device
94%
of smartphone
owners look for
local information
on their phone. In fact, over half of the
searches people do on their phone
have local intent. Whether they want
a chiropractor or a restaurant, they’re
looking for something nearby.
And these searches lead to action. When
people search on a desktop computer,
they usually take up to a week to put
those search results into action. On
a mobile device, 70% of searches are
friendly webpages in their phone-based
search results. This means that if your
acted on within an hour. Researchers
have found that 61% of mobile searches
result in a phone call.
website is not “mobile-friendly”, it will
show up in a Google search done on a
desktop but it might not show up in a
search on a phone. Since mobile users
are the most likely to take action quickly,
it's important to show up in these
results.
Google, You’ve Changed!
I
n April 2015, Google made some
significant changes in how it displays
search results on smartphones. These
changes did not affect search results on
desktop computers or tablets. One of
the biggest changes they made was to
boost the search rankings for mobile-
As a business owner, you may have
been frustrated to see your site drop in
Google’s search results. On the other
hand, if your site was already mobilefriendly, you got a boost in rankings.
1. CUT FEATURES
If someone can’t find what they’re looking for in the first 5–7 seconds, they will look elsewhere.
Focus on the top priorities: Making an appointment, calling you, and getting directions. Other
info might not belong on your mobile site.
2. CUT CONTENT
Keep it short. If you need to include a lot of information, break it up in Ѽ