ON Chiropractic Winter 2016 | Page 5

Marketing ON Chiropractic NETWORKING: SMALL TALK SKILLS There’s no two ways about it: networking can be daunting. One of the biggest fears people have when networking is striking up a conversation with a stranger. I van Wanis Ruiz, a teacher with Dale Carnegie Training, leads webinars and workshops to help OCA members become excellent communicators, presenters and networkers. be to do most of the listening in a conversation. Many people are worried about coming up with something to say, but it is far more useful to have a wideranging set of questions at your disposal. He often asks people about the things they hate about networking—and about their best networking experiences. The things we hate about networking are pretty common. Most people find small talk difficult and have trouble remembering people’s names. Rather than memorizing a list of questions, you can use a conversation stack. This is a mental image which reminds you of topics to ask about. The conversation stack Ivan suggests is a complex image, but it is possible to memorize and use when making small talk. Visualize it now: Our best networking experiences reveal some key themes which may help you learn to engage strangers more effectively. When describing their best experiences, people often tell a story about someone who was genuinely interested in their life or who went out of their way to help them for no reason. Dale Carnegie Training teaches that we should speak in terms of the other person’s interests, and these stories reveal how impactful this approach can be. When someone genuinely engages with the most important aspects of our lives, and especially when they help us move closer to our goals, they make a positive and memorable impression. Dale Carnegie Training also teaches that our goal in networking should Imagine you’re on a lawn. There’s a brass name plate on the lawn. Behind that, there’s a house. It’s a gorgeous house— your dream house. In the window, there’s a family. One of the members of the family is wearing a work glove. Above the house is an airplane. On one wing of the airplane is a tennis racket, and on the other wing is a goal post. By memorizing this image, you can remind yourself to ask about the following topics: ∞∞ Brass name plate: The person’s name; ∞∞ House and family: Their neighbourhood, their family, and their pets (a topic which definitely gets pet owners talking!); Networking: Getting Ahead By Putting Others First Marketing and Promotion This positive approach to networking from Dale Carnegie Training will enable you to build confidence and credibility, communicate your value and establish profitable connections. ∞∞ The work glove: Their occupation; ∞∞ The airplane: Where they have lived or travelled; ∞∞ The tennis racquet: What they do in their free time; ∞∞ The goal post: What brought them to the event where you are meeting them and what they hope to accomplish. With this conversation stack, you always have a wide variety of potential topics in your back pocket. This will make it easier to quickly find common ground with strangers, whether it’s a shared love for Golden Retrievers, a professor you both enjoyed or a favourite spot to camp in Algonquin Park. When you are listening, consider whether there is some small way you can help them accomplish one of their goals or whether you can introduce them to a person or a resource that could help them. This conversational stance will help you remain focused on them and will reveal opportunities to make a memorable impression. To learn more about how to improve your skills in communication, networking and presenting, you can watch an OCA webinar or attend an OCA workshop with Dale Carnegie Training. Communication Strategies for Chiropractors Waterloo & Ottawa This workshop will introduce you to actionable tips and communication strategies to help you put your best foot forward. www.chiropractic.on.ca 5