The first change in the Ova on concept is where you purchase
your movie ckets. You no longer have to brave the weather
outside as the cket kiosks are inside at the area designated as
“Guest Services”.
If you choose to go straight to your theater you are quickly greeted by
a friendly wait staff member. They then explain the process of ordering
and that if any needs arise throughout the movie you may simply press
a bu on and your wait staff will assist you. The wait staff will also
a end to any refills so that not a minute of your movie is missed.
You go a try the Funnel
Cake Fries with Caramel!
Carmike 12 off Lexington Road has completed its transforma on into Ova on
12. People who o en travel Lexington Road may recall the theatre’s sign
sudden display of the message “Closed for Remodeling” with no informa on
regarding the length of the closure or what was to be expected. We have since
learned that the theater was being upgraded and converted to offer in‐theater
dining. Almost a year later we can see that it was well worth the wait.
Columbus, Georgia‐based Carmike Cinemas has been enhancing exis ng
theaters and opening new ones across the country to offer more food and
beverage op ons in an effort to a ract more moviegoers. This innova ve in‐
theater dining is not new to Athens as Beechwood Cinemas recently presented
their version of “dinner and a movie”. However, Ova on has taken the concept
Updated bathrooms
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The lobby has been transformed to be reminiscent of a
swanky Midtown restaurant with a full bar.
Ova on con nues to add class to their guests’ experience by
using glass plates, real flatware, and cloth napkins. No paper
plates or napkins here. The most impressive part of the
experience is the service. It is fast, friendly, efficient, and discreet.
Another notable aspect of the new experience is the deligh ully
comfortable leather seats and the impressive leg room.
to a whole new level by allowing its customers to relax in their theater and have
their dinner brought to them.
The theaters had to be completely rebuilt to allow for the improved viewing
experience which reduced the theater capacity but kept the 12 original
theaters. The best news of all is that the cket prices have remained the same.
So even if you don’t care to indulge in the deligh ul menu op ons you can s ll
enjoy the cozy seats, extra leg room, and upgraded features. Or just
enjoy a lovely dinner and a drink as the lobby offers full food service
as well.
So come back to the eastside and enjoy a “different taste in cinema”,
or restaurant, whichever way you view it.
The menu consists of Previews (appe zers), Salads & Wraps, Special Effects (sandwiches), Li le Sound Bites (kids menu) Breakfa
Breakfast
st Menu (with all you can eat pancakes
before 10:30AM on Saturdays), Gourmet Burgers Sliders, Paparazzi (flatbread pizza), and Credits (dessert). They even have crea
crea ve names like Kevin Triple Bacon
Burger, The Cod Father Tacos, and Fantas c Four Cheese Pizza. The prices are reasonable with entrée items ranging from $9.95‐
$9.95‐$14.95.
$14.95. They s ll offer popcorn and
candy with similar prices we have come to expect at a theater. There is only one size of popcorn but you get free refills (and
(and it
it is the biggest bowl you have ever seen in
your life) for $7.50 and unlimited soda provided by the popular Coca‐
Coca‐Cola Freestyle for $4.25. The biggest addi on to the theater
theater is a full bar. That’s right! You can now
order cocktails to enjoy during your feature presenta on. With more crea ve names like Clockwork Orange and Diamonds are Forev
Forever.
er.
ECONOMIC DEVELOPMENT DEPARTMENT www.AthensBusiness.org 706-613-3233
Summer 2015
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