Undergraduate
Degrees
Bachelor of Business Administration (BBA)
Business Administration
Study Business Like You Mean It
Plunk a savvy business person into a hyper-competitive
environment with an unpredictable economic climate and
they see opportunities everywhere. They are far more
multifaceted than their predecessors and know that
mastering only a narrow specialty won’t serve them well.
When individuals and companies hire, they look for grads who
can think creatively; juggle multiple tasks; communicate up,
down, across and outside the organization; and who are not
afraid to wander into new territory.
Savvy business students master those sought-after skills
and then choose to apply them in well-run companies that
reflect their values – creating richer, more satisfying, more
rewarding careers with organizations that make positive
financial and social contributions.
People, Planet, Profits
Environmental sustainability, corporate governance and
ethics, healthy and positive work settings, accountability
to local communities, responsible products and services,
and rates of return for investors are challenges all business
organizations face as they blend good corporate citizenship
with solid business practice.
Corporate social responsibility and social entrepreneurship
are treated by some organizations as just the latest buzzwords.
However, others have figured out how to harness their power
to manage successful economic, social and environmental
relationships and engage with stakeholders, knowing these
relationships are likely to have a powerful impact on the
company’s long-term success.
Research into how corporate social responsibility impacts job
satisfaction has also found companies with a good corporate
social responsibility reputation are more attractive to prospective
employees, especially high-caliber employees. People would
rather work for a company that cares about consumers,
employees and the general public.
Life University’s Stance
You’ll find a lot of those kinds of people at
LIFE. We are independent thinkers, and we
attract a lot of mavericks (you might be
one of them), but we do share core values
around doing good while doing well. We
respect the unique qualities of the individual
and foster personal responsibility and
integrity, taking ownership of our decisions
and their impact on others and our
interconnected global community.
A natural extension of those ideals is
a profound desire to make the world a
better place. Many of our students will
find entrepreneurial ventures or join
existing organizations where the social
mission is as important as the profits.
Hot Spot for Business
Atlanta is a great place to study business.
The city ranks No. 4 in the nation for
Fortune 500 company headquarters,
including Coca-Cola, UPS, Delta,
SunTrust Banks and Home Depot. In terms
of attracting faculty with impressive business experience, landing an internship with
a top company, finding meaningful part-time
work, and searching for that first job,
Atlanta offers significant benefits.
Several studies sponsored by Forbes rank
Atlanta:
No. 1 city in the U.S. in minority-run
firms
Second-most wired city in the nation two
years running
Ninth best U.S. city for young professionals