EUROMEDIA
MENA
MARKET SPECIAL 2018
I
Study: MENA TV providers should
invest in new solutions
n MENA, the television industry is
evolving in terms of content and business
models for OTT and pay-TV, says business
consulting firm Frost & Sullivan.
Broadcasters will adopt technologies to
provide an enhanced user experience in the
rising competitive landscape. Technology
solutions that address the evolving
requirements of broadcasters and that
integrate with legacy systems are gaining
importance. Sports will remain the major
driver for adopting pay-TV services in the
region, promoting the adoption of cloud
services for faster live broadcast. Broadcasters
must adopt advanced technologies to increase
productivity and encourage workflow
optimisation through IP-enabled automation
solutions. Experimenting with solutions
to deliver multiscreen hybrid viewing that
addresses low-bandwidth usage could further
augment players’ competitive advantage.
The research finds that major investments
in the next five years will be directed toward
the digitisation of workflows, multi-screen
play out and delivery, demand for improved
compression techniques, and transition
to HD. The study assesses key technology
vendors, growth opportunities, trends, drivers,
challenges and restraints, and technology
adoption among industry stakeholders.
“Broadcasters are plagued by falling
advertising revenues, a rich free-to-air
offering, and the additional pressure to launch
OTT services to remain competitive,” said
digital media research analyst Aafia Bathool.
“New OTT platforms are emerging with high-
calibre content encryption solutions seeing
higher demand, while convergence among
other participants is streamlining operations
and optimising costs for producers.”
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