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Cable Media
EUROMEDIA
Volume 8 No. 1 2016
Cable Europe welcomes
AVMS proposals
urope’s broadband cable industry trade body Cable
Europe has welcomed a proposal published by the
European Commission to amend the Audiovisual
Media Services Directive. The proposal, which forms a part of
the Digital Single Market Strategy, reflects the changing nature
of audiovisual services, of market players, technology and
consumer behaviour.
Having urged the EC to consider an increasingly co-regulatory and
self-regulatory approach in its position paper of February 2016, Cable
Europe particularly supports the Commission’s proposals in the areas of:
The safeguarding of the Country of Origin principle; Encouragement for
platforms to invest in viewer protection technologies, through co- and
self-regulatory regimes; and Increased flexibility in the rules governing
advertisements, product placement and sponsorship.
“Cable Europe’s members are at the forefront of developing and
delivering converged audiovisual services. If industry is to continue to
realise the ever-growing possibilities of technological advancement,
regulation and policy must allow a competitive, market-driven approach
to prevail,” stated Caroline van Weede, MD of Cable Europe (below).
“We support the European Commission in the broadly deregulatory,
de minimis approach taken for a large part of the provisions which will
ensure that old and new players can be subject
to a similar regulatory environment. It’s
imperative in such a fast-changing and
frequently disrupted environment that
innovation and investment are encouraged.”
She called upon the Institutions to move away
from prescriptive, quota-driven approaches
and focus instead on incentivising the
audiovisual industry.
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