• Reward value created at the producer level ,

• Communicate value to the consumer and

• Celebrate the diversity of the ecology and the consumer at scale .

Brett O ' Donnell and Melissa Baer both come from agriculture backgrounds . Brett from the Hawkes Bay where he put in his dues picking apples , and Melissa from Baden Ontario Canada , where she put in her fair share of time on the Organic farm .

Melissa ' s dad started growing hemp twenty years ago and she is also a grower . So she is familiar with the industry , the products and the benefits of using hemp for food , fibre and wellness . She explains :

" I love the concept , I love the product ,

I love the future and what ' s possible regarding the environmental aspect ."

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Melissa Baer CEO Webtools Agritech hello @ webtools . ag