CREATE EVERY SHADE OF GORGEOUS
C NEW!
CHOCOLATE+
GRAY COVERAGE
A NEW WAY TO COVER GRAY
CHOCOLATE ESPRESSO:
C
CHOCOLATE
PLUS SERIES
CHOCOLATE VANILLA:
Percentage of gray hair: 25%
Achieve dimension and coverage all in one technique by
formulating for the base then alternating different levels of
the Chocolate+ shades through the mid-lengths and ends.
C
No gray to cover?
You can still give warmth, shine and luster to any hair color
when using the Chocolate+ shades on all types of hair.
BASE FORMULA: Give an all-over, blonde result
with natural warm reflection.
BASE FORMULA: Achieve controlled lift with rich deposit.*
CHOCOLATE
PLUS SERIES
2 oz. Paul Mitchell ® the color 5CH+ + 2 oz. 30 volume
Paul Mitchell ® Developer
2 oz. Paul Mitchell ® the color 9CH+ + 2 oz. 20 volume
Paul Mitchell ® Developer
FORMULA 2: Alternate with Formula 3, apply through
the mid-lengths and ends for dimension and depth.
LOWLIGHT FORMULA: Weave in for dimension
and depth.
2 oz. Paul Mitchell ® the color 7CH+ + 2 oz. 20 volume
Paul Mitchell ® Developer
3 oz. Paul Mitchell ® the color 7CH+ + 3 oz. 20 volume
Paul Mitchell ® Developer
FORMULA 3: Alternate with Formula 2, apply through
the mid-lengths and ends for dimension and depth.
FORMULA 2: Achieve extra lift and brightness
through the ends using 30 volume developer.*
2 oz. Paul Mitchell ® the color 5CH+ + 2 oz. 20 volume
Paul Mitchell ® Developer
PAPER CHART
Paul Mitchell ® the color is the only low-ammonia permanent cream hair color with a natural
beeswax base that’s formulated for superior gray coverage and healthy, natural-looking
results. Specially designed to be predictable and easy to use, Paul Mitchell ® the color helps
you color with confidence.
KEY BENEFITS
• Outstanding vibrancy and shine
• Full spectrum of intermixable colors and toners to maximize creative formulations
• Low cost per application helps increase your bottom line
BEFORE
Natural beeswax base
Delivers healthy, conditioned hair with outstanding shine and manageability.
*These techniques incorporate creative formulations for achieving lift on less than 50% gray hair. Manufacturer’s instructions
recommend mixing 20 volume Paul Mitchell® Developer in a 1:1 ratio with the selected Plus series shade for optimal coverage
on 50% or more gray hair.
PRE-TREATMENT CHART
Excessive product
or chlorine buildup Shampoo Two ® or
Shampoo Three ® and
Super-Charged Treatment
Extreme porosity Shampoo Three ® and
Awapuhi Wild Ginger ®
KeraTriplex ® Treatment
ChromaLuxe ™ technology
Unique conditioning system delivers vibrant color, increased shine and condition, and a creamier
consistency that makes the color easy to mix and apply.
4CH+ 6CH+ 8CH+
BEFORE AND AFTER BEFORE AND AFTER BEFORE AND AFTER
COLOR RINSING AND POST CARE
After color processing is complete, rinse
color thoroughly out of hair and follow with
Color Protect ® Post Color Shampoo and
Color Protect ® Conditioner. Recommend
that guests use Paul Mitchell ® Color Protect ®
products to maintain color at home.
POST-TREATMENT CHART
Extreme porosity
Color Protect ® Post Color
Shampoo and Awapuhi Wild
Ginger Keratin Intensive
Treatment ® or
Color Protect ® Treatment
1 : 1 : 1
or
Traditional hair color
DURABLE COVERAGE WITH SUPERIOR RESULTS :
COLOR BALANCING
Advanced oxidative dyes
Provide long-lasting color that fades on tone.
Paul Mitchell ® the color has consistently
low ammonia at every level, which puts
the highest degree of dye intermediates
into the hair without extensively raising the
cuticle. The result is healthy, conditioned
hair with predictable results.
BEFORE
PLUS SERIES GRAY COVERAGE KEY BENEFITS:
• Offers extra coverage for over 50% gray and resistant hair
• Natural-looking end results
• Intermixable with all Paul Mitchell ® the color shades
FEATURES
Low ammonia
Imparts less structural damage to the hair, providing a smoother, healthier, longer-lasting result.
3 oz. Paul Mitchell ® the color 9CH+ + 3 oz. 30 volume
Paul Mitchell ® Developer
Paul Mitchell ® the color
Ideal for:
• Softening overly deposited hair color
• Dramatic changes in tone
Directions:
• M
ix equal parts of Paul Mitchell ®
Shampoo One ® , 10 volume
Paul Mitchell ® Cream Developer and
Dual-Purpose Lightener or SynchroLift ® .
• Apply to wet hair and emulsify until the
slightest change in the previous color
is seen.
• P
rocess approximately 5-10 minutes.
Rinse thoroughly and shampoo with
Color Protect ® Post Color Shampoo.
UNLIMITED EDUCATION
With a national network of full-time color experts, Paul Mitchell ® is with you every step of the way.
Build foundation techniques or explore your creativity with customized, continuous education to keep you inspired.
As a Paul Mitchell ® Professional Hair Color salon, you receive free in-salon education all year long.