Thor Harris and Alex Mannine of Percepture looks at how pharmaceutical and speciality chemical companies can unite AI with human ingenuity to advance marketing results
Collaborative evolution with AI
Thor Harris and Alex Mannine of Percepture looks at how pharmaceutical and speciality chemical companies can unite AI with human ingenuity to advance marketing results
In the dynamic realm of marketing , artificial intelligence ( AI ) has emerged as a pivotal , gamechanging ally , catalysing an era marked by enhanced efficiency , precision and substantial revenue generation . These enhancements cut across the spectrum of marketing channels , including Google ads , search engine optimisation ( SEO ), content creation , website development and lead follow-up processes .
At the core of AI ’ s revolution in marketing lies the synergistic relationship between its analytical capabilities and the irreplaceable element of human creativity . AI excels in processing and analysing vast data arrays , identifying patterns and opportunities . Yet it is the human touch – our capacity to understand customer , behavioural and psychological nuances , to craft compelling narratives , and to interpret data within the broader market trends context – that elevates these insights into potent marketing strategies .
Sales leads & revenue
The strategic application of AI in keyword planning and the execution of SEO Sprints has redefined search engine marketing . By harnessing AI for comprehensive keyword research and web content optimisation , businesses can significantly boost their search engine visibility ( i . e . where a brand ’ s website appears in Google search results ).
One such tool is SEO Sprints , which employ rapid , highly targeted keyword and on-site optimisations to enhance a website ’ s ranking for specific keywords , yielding quicker results and driving increased traffic .
This is especially valuable because SEO results drive the highest number of clicks to a brand ’ s website . You should therefore :
• Research how SEO Sprints can quickly boost your website ’ s position on Google listings by using AI
• Identify AI tools that assist with keyword intelligence and identification related to your brand ’ s products and services
Content creation & lead follow-up
AI ’ s role extends deep into content creation , aiding in the development of technically sophisticated and engaging materials tailored to the target audience ' s specific needs . Through analysing user behaviour and preferences , AI guides the creation of intentional and personalised content , from blog posts to video scripts to whitepapers - even technical and scientific papers . This content is proven to resonate with readers to prompt action .
In follow-up to sales leads , AI systems automate and personalise communication , ensuring potential customers receive timely and relevant information . This not only streamlines
62 SPECIALITY CHEMICALS MAGAZINE ESTABLISHED 1981