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Client aquisition strategies for intermediate to advanced fitness business owners.
S
o you want to grow
your client base to
new heights in the
year ahead? Well let’s start
off with a fearless question:
How good are you, really?
Are clients getting great results? Are
clients referring?Is your team aligned
with your values and purpose, and
do they have the skills the need to
deliver results?
Here’s why these questions are so
important (and why your answers
need to be ruthless and fearless): As
a fitness business owner, sooner or
later, you will face the tipping point.
If you’re motivated, driven, and
good at what you do… your
business (and you) will first grow
rapidly. You get new clients … you fill
up your schedule–and it’s awesome.
Then some clients leave, but you get
even more, and it’s all still good. But
soon you run out of time, and you
28
hire coaches, and as you try to do
everything necessary to keep the
business together, growth levels off.
And right on the other side of that is
the tipping point.
You either “double down” on a
serious commitment to transform
yourself (and your business) through
investments to upgrade your skills
and systems (and renew your
business’s growth and success),
OR staff and clients will continue
to leave your business and things
will get tougher… which can be
incredibly disheartening if you’re
someone who likes to win and is
motivated by achievement.
Which path will you take? Well that’s
entirely up to you. But if you’re ready
to go “all-in” on your success….
here are five keys to making it past
the tipping point and growing your
fitness business once again.
competition enters the market, the
best growth strategy will always
be to deliver amazing results. Your
results need to be better than the
competition (disruptive and jaw-
dropping is what you’re going for!) in
the market segment you most want
to serve and build your business in.
You need to review your current
client base, programs, and service
offerings. Ask the ruthless questions
above: Are clients reaching their
health and fitness goals? Truth is,
in too many cases, clients are NOT
achieving as good results as you
may like to believe.
If clients are achieving results, do
you capture those results and get
testimonials and referrals to further
grow your business? In too many
cases, there’s no systematic follow
up, so the answer is no
Ensure you are delivering
a GREAT service (good isn’t
good enough). How about your team? Do you
have a team that knows your vision,
purpose, and values, and have the
skills needed to deliver results?
As your business grows and more And are referrals driving further
WHAT’S NEW IN FITNESS - SUMMER 2018