BECOME
A SIX-FIGURE
SALES SUCCESS
I
f you’re a fitness business
owner or manager,
then chances are high
that you’re busy; you
feel stressed at certain
times; and your ideal
work strategy is to always
generate maximum income
for minimum effort (don’t
worry, that’s not lazy, it’s
called “working smart”!)
As an owner, there may be times
when you and your business feels
like a prison; you’re struggling to
grow your memberships; you’re
working longer hours but paying
yourself less; and despite working in
the health industry, your lifestyle is
not as healthy as you’d like it to be!
Or, if you’re a manager, then you
might find your stress levels are
increasing because you’re working
harder to sell memberships, but
the cancellations are occurring at
32
the same rate, so it doesn’t feel like
you’re chalking up the success for
your CV you hoped you would.
team with a blend of soft skills
and updated sales techniques,
so your team understands how
to inspire and close more often?
In today’s competitive business
climate, a successful organisation
recognises the need to update and
streamline their sales processes and
techniques in order to stop wasting
time and stop losing sales. You may
think you need more leads, but if
you’re conversion percentages are
low then more leads won’t boost
your income. Conversion is the key.
If conversion percentages are not
improved first, attracting more leads
will become a costly exercise.
With so much importance riding on
sales conversion, ask yourself these
three questions: -
1. Do you provide easy-to-access,
comprehensive skills’ training
that is integrated into your staff
induction process?
2. Do you retrain your existing team
members who need their sales
skills refreshed in order to boost
their sales?
3. Do you empower your sales
The truth is that many businesses
cannot answer ‘yes’ to more than
one of these questions. Recognising
a weakness in your sales skills,
training and techniques can be
viewed as a strength, so long as you
proceed to take action, and put in
place the tools which will give you
and your business the success it
seeks.
So, if the passion for what you do still
exists, but you feel like the goal posts
to succeed have changed, then
stop what you’re doing right now.
The National Sales Academy (NSA)
and Impact Training Corporation
(ITC) have ready-made solutions
that are specifically designed to
eliminate your stress, increase your
income, and provide you with the
freedom to create the lifestyle
you’ve always dreamed of.
The NSA and ITC specialise in
designing and delivering solutions
WHAT’S NEW IN FITNESS - SUMMER 2018