WNiF Magazine - Summer 2018 Edition | Page 34

BOLSTER YOUR BRAND & YOUR REVENUE WITH SMART HIIT PROGRAMMING I n a recent webinar, Club Industry(clubindustry. com) educated club operators on the best practices in interval training, as well as the physiology behind high-intensity group exercise that makes your members feel good and see results. More Than A Trend Most of today’s health club operators know that high intensity interval training (HIIT) training is much more than a simple trend or a buzz phrase. If implemented properly, high-intensity group exercise can diversify your brand, your revenue and, most importantly, keep your members happy and coming back for more. Yet, properly implementing a HIIT program can be tricky. To 34 achieve long-lasting success with HIIT, club operators must not only understand the best practices in interval training, but also grasp the physiology at play that makes members feel good and see results. Delivering Through Data Sponsored by Les Mills, Club Industry’s free webinar —”HIIT - Creating Safe and Effective Programs that Generate Results and Revenue,” —Jinger Gottschall delivers a thorough, data-driven presentation on all things HIIT. Webinar attendees learned: 1. What really is HIIT? 2. What are the physiological benefits of HIIT? 3. How do you start a HIIT program for your club? 4. What is the ideal time and intensity for weekly HIIT sessions? 5. What other factors (nutrition, sleep, stress) influence the quality of HIIT training? Gottschall holds a doctoral degree in integrative physiology and is the founder of FITOLOGY, a group fitness studio in State College, Pennsylvania, USA. To achieve long lasting success with HIIT, club operators must not only understand the best practices in interval training, but also grasp the physiology at play that makes members feel good and see results. WHAT’S NEW IN FITNESS - SUMMER 2018