H
interlander
JANUARY
FEBRUARY 2019
KWARTAALNUUS UITGAWE 7
INSIDE: 3 Retail tales 4 Etiese notas
5 Nuus van ons takke
OUT WITH OLD , IN WITH THE NEW ...
a facelift for Hinterland!
O
ver the past year, we at
Hinterland have had to pull
up the handbrake of the
business. We had to stop processes and
practices in many respects to evaluate and
improve it.
First, we wanted to remove all inefficien-
cies. We had to limit unnecessary expenses
and costs, especially where there was no
budget for it, and we had to drastically
reduce discounts granted to clients.
We have systematically looked at what
works in the branch, what doesn't work
at all, why there are gaps and what head
office and management can do to better
support the business. We have learned so
much from our business and were able to
identify several best practices that we can
now roll out to the branches. This process
also served as a training opportunity for
our branch managers.
The focus that was applied ensured suc-
cess. Although this was a painful process,
we can finally reap the rewards. Our stock
on hand looks much better, dead and
slow-moving stock has drastically reduced,
sales have increased, costs are decreasing
and our margins are better.
All of this testifies to a huge
mind shift in our business.
Taking it one step further, one of the new
initiatives we have is to unlock the values
of an integrated supply chain strategy on
overlapping retail and mechanisation prod-
ucts. The shareholders therefore decided to
merge the Hinterland and Prodist compa-
nies on 1 December 2018.
The merged business will operate as a new
legal entity under the name of Hinterland
SA (Pty) Ltd. Our staff in the distribution
centre and in our Hinterland branches will
not see much of a change in their daily
operations and further communication will
follow. Yet, on a strategic level, the inte-
grated approach to supply management
offers new possibilities.
&
&
Herontdek dít wat saakmaak
f uels
The merger will enable us to have a UNI-
FIED product strategy, supported by better
planning and improved order quantity
decisions, better control over stock move-
ments, opportunities for improved margins
and availability, as well as access to a
broader range of products than any other
agri-business. CONTINUE TO P5
AFGRI Town&Country en Senwes Village is handelsmerke van Hinterland
AFGRI Town&Country and Senwes Village are trademarks of Hinterland