TYPE OF EVENT : BRAND ACTIVATION INDUSTRY : COSMETIC NUMBER OF ATTENDEES : 150 PEOPLE LOCATION : LONDON

In a world where the beauty industry has long been criticized for its lack of diversity , one international hair and skincare brand decided to take a bold step towards change . This brand , a champion of inclusivity and diversity , came to us for event expertise to create a space where the LGBTQIA + community could not only feel heard , but truly celebrated .

A BOLD MISSION

Their goal was ambitious yet essential : to celebrate all skin types — regardless of race , gender , or sexual orientation . To breathe life into this mission , we worked our magic to host an extraordinary event that would not only challenge industry norms but set a new standard for marketing ; one with heart and with purpose .