In the back
50 / 51
[ PLATFORMS & PENSIONS ]
John Blowers reviews the model portfolios
offered by the major investment platforms
Model
professionals
I
t wouldn’t be February without
the investment world going
crazy about ISAs. The run-up to
the 5 April deadline really gets
the platform and asset management
marketing departments revved up,
primarily because we like to leave
things until the very last minute –
particularly our investing.
This got me thinking about how I’d go
about investing my £20,000 ISA pot if
the deadline were approaching and I
either didn’t have time to conduct my
own research, or just wanted someone
else who knew what they were doing to
give me a helping hand.
In a bid to capture more business,
investment platforms introduced a
range of products aimed squarely at
people who have money to invest,
but have neither the time nor the
inclination to actually bother.
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