YES Case Study (EN) Celebrating 90 Years of Beauty

Celebrating

90 YEARS OF BEAUTY

TYPE OF EVENT : AWARD CEREMONY & CELEBRATION INDUSTRY : COSMETIC NUMBER OF ATTENDEES : 900 PEOPLE LOCATION : LONDON
In the dynamic world of marketing , events come and go , but then there are events that etch themselves into history . For one of our esteemed cosmetics clients , commemorating their remarkable 90th year in the beauty industry was more than just occasion but a momentous milestone . Their vision was clear – create an unforgettable evening , uniting over 900 employees who had eagerly awaited this grand reunion for more than two years . This wasn ’ t just another night ; it was an opulent celebration of work , annual achievements , and a 90-year legacy . Our mission : create an event that epitomised the very essence of creating the beauty that moves the world . We didn ’ t just meet the mark ; we set a new standard .
THE CHALLENGE
Selecting a venue for an event of such grandeur was no small feat . Celebrating 90 years of unparalleled excellence demanded an iconic and historic setting capable of accommodating 900 enthusiastic attendees . The challenge was not merely to find a location ; it was to discover a backdrop that would do justice to this historic occasion while delivering an unforgettable experience . This event had to capture the essence of the brand – an atmosphere teeming with beauty , elegance and boundless celebration .