By NPE Coaching
FILL YOUR
SCHEDULE
with great clients
S
ome business owners fill their schedule with great clients. Their calendar is full with
people who follow the program that gets them results, people who are fun to be
around, people who refer others, and people who pay on time.
Other fitness business professionals and
owners don’t have all that.
Their calendar has a lot of gaps. They
have some clients they like, but they also
have others that don’t seem right for
their business. These clients always ask
for a discount. They are inconsistent in
their efforts, and even distracting and
toxic to you and your facility.
What’s the difference?
Fitness business professionals and owners
who fill their schedule with great clients
make an intentional choice to do so.
They decide what kinds of clients they
want, and target that group with their
sales and marketing efforts.
The fitness business professionals and
owners who struggle, react to whomever
comes along. They need the money,
they are afraid to turn down new clients,
and they feel they don’t have choices.
But guess what? Those who choose their
clients … actually get more clients!
That’s because they have a target to
shoot for, and having a target makes
their marketing efforts much more clear.
Bottom line: If you don’t choose your
clients, you’ll end up with whoever or
whatever. That’s a slow road to nowhere.
What’s getting in the way of
filling your schedule with great
clients?
But the fast-track to filling your schedule
involves the hard choice of deciding
which clients are best for your business,
and which are not.
We’ve helped 36,000 fitness business
owners over 11 years, and we’ve
coached many entrepreneurs who
started out as independent personal
trainers without any clients.
We’ve watched them not only fill their
schedules but grow their business
beyond what they thought possible.
And a crucial step was identifying their
“dream” clients and going after them.
Stress over money. Money will continue
to be a problem until you create a
strategy to target the right clients. The
stress gets reduced once you’ve got your
schedule filled with the best clients.
Don’t put off deciding who your ideal
clients are. You don’t need a half-filled
schedule with whoever. You want to go
hard to build the business you want, and
fill your schedule with great clients.
To help you do that, download our
complimentary guide, “How to Fill Your
Schedule with Great Clients You Love
Working With” ($150.00 value)
But we’ve also seen what gets in the
way:
Quick fixes. “I just need 1, 2 … 5 clients
right now.” Yes, you do, and this is a
crucial first step in getting them.
Limiting thoughts. “I can’t be picky”
or “Maybe later I can choose, but not
now” are the most common. Replace
every “can’t” with “won’t” to clarify your
thinking. Yes, you can choose, because
one of the first steps we take with clients
is to have them get clear on the best
clients for their business.
WHAT’S NEW IN FITNESS - WINTER 2018
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