Five questions with...
Greg Doherty
Director & CEO, HQH Fitness
Fitness is an ever-evolving industry that often goes full circle in its
methods and theories. Now, like our earliest forefathers, we are
once again moving back to a functional approach to fitness: where
the definition of being fit means having the strength, balance,
mobility, agility and muscular endurance to handle any task. HQH
Fitness is bringing the “functional” and “fun” back and with over 22
years serving the Australian and New Zealand market, they know
the industry and are a brand that should you look to trust.
HQH Fitness is the supplier of Total Gym
equipment. Is there a misconception of
the Total Gym product in the commercial
fitness space?
We do find that some people confuse the
Total Gym Commercial product range
with the long running home use product
seen on TV. The Total Gym Commercial
product range is fit for purpose and
commercial service. Total Gym has also
expanded the product offering to 12
unique pieces that are all commercial
grade and can be implemented in a
variety of ways.
Tell me a little more about the ELEVATE™
Series and why it’s a perfect fit for a
commercial environment?
ELEVATE™ Series is the only circuit on the
market to feature functional bodyweight
resistance on an adjustable incline. The
complete circuit provides individuals a
full-body workout in 30 minutes, while
offering a group training environment that
suits all user levels in the same session.
Each single station unit in the new
ELEVATE™ Series is ideal as a stand-alone
piece on the gym floor or perfectly suited
for personal and small group training.
Easily adjusted to accommodate all
fitness levels they’ll even challenge the
most seasoned athletes. By facilitating
over 90 exercises, from basic to
advanced, the user is fully engaged time
after time. Add the Encompass unit to
create an ELEVATE™ Super Circuit and
you have up to 200 exercises. All this in a
foot print of around 21 sqm.
What challenges do you see gym or
studio owners facing in order to deliver a
quality facility?
Well, I can see several challenges facing
gym or studio owners including:
• Lack of space
• Maintaining a Unique Selling
Proposition that sets them apart
from the competition
• Providing long lasting and
enticing programming to
engage more members.
• Broadening their market reach
to include more sectors of
potential fitness customers
What considerations would you suggest
to gym and studio owners who are
considering an upgrade or a brand-new
install at their facility?
I would encourage gym and studio
owners to take a look at how any of
our Total Gym products can be used in
a variety of spaces to compliment their
facility.
Either ELEVATE™ as a 5 or 6 piece circuit
or any of the pieces on its own or the
GRAVITY Studio model which has proven
successful in Australia and globally. With
more and more gyms creating functional
and small group training areas, ELEVATE
and GRAVITY is perfectly positioned to
compliment this industry shift.
What’s new in 2018 from HQH Fitness?
The new look black ELEVATE™ product
line is turning heads. Now that every
piece has seven adjustable levels more
able to suit every fitness level, we are
seeing more orders and placements.
We are also very excited that the
American Council On Exercise is about to
release a peer reviewed study, showing
the Total Gym Row Trainer as the only
product on the market that can deliver
Strength and Cardio at the same time -
watch this space!
To speak with a team member at HQH
Fitness call 1800 552 878, call Xen on
0451 080 465 or email [email protected].