FACE TO FACE
THE
Laser cutting is one of Bystronic ’ s specialist areas .
CONNECTED WORLD
Alberto Martínez , Bystronic ’ s chief digital officer , explains why and how the sheetmetal industry needs to address digitalisation . Reliable data is crucial on this journey .
“ Digitalisation is not just for large companies . Small and medium-sized enterprises must also embrace this essential change .”
Bystronic is a leading technology company in sheet-metal processing . Its focus is on automation of the complete material and data flow of the cutting and bending process chain . It believes that the intelligent connectivity of laser cutting systems and press brakes with innovative automation , software and service solutions is the key to comprehensive digitalisation in the sheet metal industry .
Software and automation solutions are a key pillar of Bystronic ’ s growth strategy . In his role as Bystronic ’ s chief digital officer , Alberto Martínez has successfully led the
Competence Centre Software Services since September 2018 . He has been instrumental in driving forward the development of its product portfolio for smart factory solutions , and the Smart Factory Software Suite .
In this interview , he discusses why and how the sheet metal industry needs to address digitalisation . The industrial sector , especially small and medium-sized companies , need accessible solutions to help transform themselves into smart factories , regardless of their size .
ISMR : Why is it necessary to digitise the sheet-metal industry ?
AM : The world is constantly changing and companies in the sheet metal industry are also immersed in this uncertain and complex environment , where supply chains are affected by unexpected events .
We believe that digitisation should adapt to companies , and not the other way around
Alberto Martínez , Chief Digital Officer , Bystronic .