FOCUS ON MATERIALS
Fiskars ’ pans made of emission-minimised steel .
AN EYE ON
SUSTAINABILITY
Fiskars Group is the first company to use Outokumpu ’ s new emissionminimised , recycled Circle Green stainless steel , for its cookware products .
“ This new collaboration with Outokumpu supports Fiskars Group ’ s circular economy target , sustainability initiatives and transformation to a carbon-neutral business .”
Above : ( L-R ): Nathalie
Ahlström , President and CEO , Fiskars Group , and Heikki Malinen , President and CEO , Outokumpu .
Stainless-steel producer Outokumpu has introduced a new product line , emissionminimised stainless steel Circle Green . According to the Finnish materials specialist , it has the lowest carbon footprint in the stainless-steel manufacturing industry .
Fiskars Group , the “ global home of designdriven brands for indoor and outdoor living ”, will be the first company to use this as a raw material in its Fiskars ’ branded cookware products made at the company ’ s Sorsakoski factory based in Finland .
Fiskars is one of the leading premium lifestyle brands in the gardening , cooking and creating categories around the world .
Since 1649 , it has championed the ageless principles of high quality as well as intuitive and sustainable design . Founded in 1649 as an ironworks in the Fiskars Village , it is one of the oldest businesses in the western world .
Partners in sustainability
“ We at Outokumpu have a long history with Fiskars Group , and it is only natural that we will share this remarkable moment together . We are now introducing the Outokumpu Circle Green , an emission-minimised stainless steel with 92 % lower carbon footprint than the industry average *. It is truly a pleasure that Fiskars Group will be the first company to make use of it ,” explained Heikki Malinen , President and CEO , Outokumpu .
“ Sustainability is a key enabler of our Fiskars Group Growth Strategy . We can only achieve our ambitious sustainability targets through partnerships . This collaboration with Outokumpu is a great example of pioneering design applied at every step of the product ’ s journey ; from innovative , lower-emission raw materials to long-lasting , quality cookware ,” added Nathalie Ahlström , President and CEO , Fiskars Group .
Outokumpu and Fiskars Group share a similar broad-scoped approach , ambition and