RIDER MINDSET FOCUS
OUR EXPERT Tara Best , Founder and Director of Tara Punter PR
WHY
MINDSET IS THE KEY TO UNLOCKING
YOUR POTENTIAL
In the first of a series of articles , mindset and marketing guru , Tara Best , Founder and Director of Tara Punter PR , shares an introduction to mindset and why it ’ s the key to success and happiness .
Your mindset is everything . To me , it ’ s the most important asset that you have . The best ideas in the world will remain just that if the mindset underpinning what you do isn ’ t right .
It ’ s no secret that having horses or a rural lifestyle can be tough at times . Dark , cold mornings and evenings in winter , endless mud and rain , or injuries which appear from nowhere the day of a long-awaited competition , you name it , we ’ ve been there . But , going through each day with a positive mind and mentality will help you to navigate these challenges and to see the opportunities , not the knocks . Only you have the power to choose what kind of day you have , so choose wisely .
Interestingly , mindset goes way beyond just ‘ the mind .’ Your beliefs , your attitude , your passion , your habits , are all down to mindset .
For example , if you fall out of bed feeling tired , you ’ ll feel that way all day . Whereas , if you get out of bed and consciously decide that you ’ re going to get yourself feeling energised and
30 • EVERYTHING HORSE : DECEMBER 2020