Health Care
Conversations
Happen Online!
How To Connect With Patients
Using Social Media
YouTube, Instagram, Facebook and online search services
like Yelp are essential tools that influence human decisions
and interactions. Most of us now seek information online,
as well as provide advice and recommendations to each
other. There are myriad conversations about health and
wellness happening online right now – and chances are,
plenty of your patients are taking part!
There is a whole world of proactive people who seek
knowledge from online experts; professionals willing to
share their expertise with a captive audience. Many are
substituting a visit to a health care professional with
online information.
As a health care provider, you know the best way to help
your patients is to diagnose and treat people in person.
However, getting new patients through the door takes
more than a sidewalk sandwich board these days. With all
the online competition for attention it’s critical
chiropractors adapt with the evolving digital landscape. If
you’re not already, now is the time to start using social
media as a way to connect with patients and get them
through the door.
A successful online presence can help
connect you with new patients, keep
you in touch with current patients and
help boost clicks to your website
10
FALL/WINTER 2018
!