Grab Attention
With Instagram
What You Need To Know
Many of you have figured out how to use popular
social media channels like Facebook and Twitter,
but Instagram is new for many health care practi-
tioners. Here are some stats to help guide your
digital growth!
Posts With a Location Get 79%
More Engagement
Expand your network by geo-tag-
ging a location. Anyone who views
that location will see your post and
are open to discovery.
The 80/20 Rule
The 80/20 rule states approximately
80% of your content should be
focused on educating and engag-
ing your audience and only 20%
should be self-promotional.
Following this rule makes sure that
you’re sharing engaging content
with your followers.
Instagram Users Engage More
on Weekdays
Tuesday through Friday 9:00 AM to
6:00 PM are optimal days to post
to maximize engagement. It’s also
recommended to use the Insta-
gram Insights tool to see what
times are best for your account.
Take the OCA for instance, our
followers are active even up
to 9:00 PM.
12
70% of Instagram Posts
Don’t Get Seen
To combat this disheartening
Instagram stat, post Instagram
stories and share Instagram live
videos to get to the top of the feed.
More of your followers will see
your content and your regular
posts will increase in optimization.
Photos With Faces Get
38% More Likes
Users want to feel connected to
your content. What better way to
do that than to show your face!
Personalize your feed by using
yourself as the model and show-
case your patients (with their
permission) and community.
Creating authentic and consistent
content that is eye-pleasing is what
will draw patients to your social
media accounts, and eventually, to
your clinic. Build community with
your social fans to further expand
your digital network, establish
yourself as an MSK expert and
foster trust.
The OCA is on
Instagram!
Make sure to follow us
and join in the conver-
sation (which can help
you gain new followers
and expand your reach).
We think we look pretty
good; we hope we
inspire you!
FALL/WINTER 2018
@onchiropractic