Letter From The CEO:
HOW ARE YOU SHAPING
PATIENTS’ PERSPECTIVES?
T
his is my first issue of ON
Chiropractic since joining
the Ontario Chiropractic
Association as CEO in
June, 2018. I’ve spent these last
months listening to chiropractors
and learning about the health
care provided to patients. When I
speak with politicians, partners and
others stakeholders, I hear about
the positive experiences people
have with their chiropractors.
It’s wonderful to learn about the
excellent care you provide.
Chiropractors guide their clinical
decision making using three
pillars: best available evidence,
clinical expertise and patient
preference, this issue focuses on
what shapes patient choice. Our
theme is patient perspectives.
Your patients’ experiences, in
person, by phone, in collaboration
with others, and online, are critical
to shaping their perspectives and
their preferences of providers.
I’ve spent more than two decades
in health care and I know
patients demand more today.
They are researching online and
engaging with their care providers
in new ways that create new
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FALL/WINTER 2018
expectations. For example, how
you engage via online social
channels impacts how patients
experience their care with you. On
page 10, learn practical tips with
the article, “Health Care Convos
Happen Online!”
Each time a patient experiences
care, it either builds or diminishes
preference. Dr. Moez Rajwani,
a chiropractor in North York,
shares his approach to creating
a positive patient experience at
each interaction. I think you’ll
find his interview, “Enhancing the
Patient Experience,” on page 13
very helpful.
Understanding how patients’
preferences are evolving is
essential for your practice. Read
the article, “Adjust for the Future,”
on page 15 to learn about senior-
specific demographics and
concerns that will benefit you now.
I’d love to hear from you about
how you are supporting your
patients’ preferences; my email is
[email protected].
Sincerely,
Caroline Brereton, CEO