Steal These Ideas To Promote your
TRAVEL BUSINESS
THE TOTALLY CREATIVE , AMBITIOUS AND PRACTICAL WAYS ADVISORS HAVE LEVERAGED MEDIA CHANNELS TO GROW THEIR BUSINESSES
WORDS / JENNY HART
When a recent magazine issue was delivered to luxury travel advisor Annie Jones , it wasn ’ t because she was a subscriber : It was because she ’ d been quoted in a story as a source . Jones was one of a few advisors the magazine tapped to comment on the growing trend of adventure-focused honeymoons .
“ I had multiple new clients find my business , Telos Travel , simply from seeing my name in print ,” Jones said . “ When a client sees your name in a credible resource , they automatically have a certain level of trust in you , even before you speak to them the first time . Having that initial trust at the beginning of a relationship is invaluable and starts you with a solid foundation to build upon .”
Knowing how to leverage the media , whether it ’ s a national publication or simply your own website , is a surefire way to promote and grow your business as a travel advisor . Not sure how or where to start ? Take inspiration from these industry pros .
Carve Out a Strong Niche Do you specialize in selling a specific type of travel ? If so , lean into it . Judy Tudor , an advisor with Fora Travel and a wheelchair user , found a gap in the market for accessibility and inclusivity — and decided to fill it .
“ There aren ’ t a lot of resources out there ,” she explained . “ I ’ ve found it important to add value where I can and educate others in the industry around my area of expertise .” Due to her growing reputation as an accessible travel expert , Tudor was recently featured on Afar . com as a “ woman changing the way we travel .”
Diana Edelman of Vegans , Baby is a known expert in the vegan travel space . Recently , she was offered the chance to partner with luxury safari tour operator Alluring Africa to create a series of vegan safaris in South Africa . Between her knowledge and influence , along with Alluring Africa ’ s award-winning expertise in African safaris ,
Diana Edelman on a vegan safari .
COURTESY OF DIANA EDELMAN
62 / THE COMPASS / SUMMER 2023 vaxvacationaccess . com / thecompass