™Marketing Magazine Issue 7

TM MARKETING MAGAZINE ISSUE 7 PAGE 8 A.I.M. MUTUAL + NEW ENGLAND PATRIOTS Excellence Through Leadership + PAGE 12 6 Steps To An Effective Marketing Content Strategy TOM PETERS - IN PURSUIT OF EXCELLENCE ♦ KEVIN DAUM - SALES AND MARKETING ♦ DAVE KERPEN - CRAWL, WALK, RUN