Oasis Magazine - Cairns & Tropical North Queensland Issue 28 - Feb | Mar 2019 | Page 58
The most common question from most business owners is always, “What are
the best marketing strategies to use?” We caught up with Creative Advertising
Expert, Lars Halsvorsen, CEO of AdMarketing Australia, who gives us the low-
down on what works best when it comes to marketing your business.
Most business and brand owners
are faced with a constant chal-
lenge. There is an absolute need
for increased visibility to improve
sales, however marketing is
viewed by many business owners
as a cost not as an investment and
when times are tough, this
investment is the first that is cut.
There are many things that can
be done on a small tight budget,
to reach more customers without
giving up your daily tea, coffee or
a glass of wine. The challenge is
though, that you do need to invest
time.
If you’re working hard to build
a good relationship with your
existing
and
potential
new
customers by adding value, then
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strategies you can put into place to
promote your business or brand.
1. Use Social Media every day
You simply cannot ignore social
media. That's where so much
magic is happening every day 24/7.
There are many businesses and
brand that have been built
completely with the help of social
media. It can be intimidating, how-
ever as you build momentum,
you'll find posting on social media
gets easier and if you do not have
time, then put a professional in
place to do it all for you and meet
with them every week to discuss
strategy and get a report on all
activity.
you provide, the quicker you can
boost your online visibility, and
ultimately, your sales. YouTube is
the “go to” search engine behind
Google, and so many people just
use it to see and learn whatever it
may be that they need to see
and learn. Whenever someone
wants to learn something visually,
they head to YouTube. Ask yourself
what you could teach your
customers and potential new
customers. You will hate hearing
your own voice and seeing yourself,
but you don't have to appear on
camera if you don’t want, but it is
best if at least you are heard.
3. At least once a month write a
blog and regularly add to your
website.
Facebook ads. With Facebook, you
can reach a very specific audience
and you can do it very easily. You
can target by interest, age, rela-
tionship status, geographic loca-
tion, and more, AND it is much
more cost effective. Getting great
results isn't just about click
through traffic.
6. Create an affiliate program
with a complementing business
or brand
Affiliate marketing can provide
strong growth and bring new
customers, however, approaching
the right affiliates isn't always
easy. A men’s fashion store and
sporting clubs are perfect part-
ners.
Women’s hairdressing
salons have a plethora of potential
affiliate partners. Use your
imagination and contacts to make
it happen.
If you don't have a blog for your
business on your website, then you
need to start one, or commission
someone else to write it regularly
for you.
7. You DO need to maintain a
4. Learn more about how you
can improve your own Google
online organic ranking and
search engine optimisation.
This is an area of marketing
that can be a little overwhelming,
however it can also be very
powerful. When you learn how
to assist your organic SEO this
will help your business very much
and its online organic ranking. You
can't take shortcuts with SEO. You
do have to put in the work and
the time if you want to see the
results. Or get a reliable marketing
expert to help educate you.
2. Create video stories on your
5. Build a fan club for your
social and web site.
A very effective way to promote brand via your Facebook Page
your business is to create video and use Facebook ads and
stories. Teach your potential new re-targeting.
marketing mix, have a plan and
be consistent.
Traditional advertising media is
very important. Local radio, televi-
sion and quality print publications
still have a strong part to play in
helping you increase your top of
mind brand awareness and also
pull through sales leads and
enquiry. Signage and billboard
advertising are also vital as a part
of the mix and it all means that just
as you have a business plan, you
also need a marketing and adver-
tising plan (and allocated budget)
set in place in order to achieve the
desired growth in your business.
Lars Halvorsen is a Business and
Marketing Coach and Advisor, Cre-
ative Advertising Expert and Social
Media Guru. To arrange an appoint-
customers something useful. Walk One of the most powerful mediums ment, email Les.Hall@AdMarketin-
them through it. The better you you can use to promote just gAustralia.com.au or call on Lars
are at this, and the more value about anything these days are direct line 0408 888 537.