Audiation Magazine AM062 Digital | Page 42

‘Phase’ by Alice Rowe is the story of a girl rising up through the storm, not taking any nonsense anymore. You ain’t worth my time. Her sultry voice has a lovely mix of raspiness and sweetness. The slinky summery production allows your body to sway gently. You were just a phase, time to move on.

From Soundcloud sensation to working with Grammy and MOBO nominated producers, Alice Rowe is more than just a ‘phase’. Following her fantastically well-received release ‘Figure You Out’ which premiered with DJ Ace at BBC Radio 1Xtra, Alice Rowe is back with the feisty joint ‘Phase’, produced by UK producers ZDot and Krunchie.

Alice brings with her a distinctive vibe that draws on everything that is popping from the UK underground. Laced across a bouncy trap beat, Alice deconstructs elements from it and pairs them with a more fluid R&B sound. Her confident, emotive vocals and songwriting build in depth and fire to the track as she dissects a lustful relationship, incomparable with love, drawing you in to the essence of the record whilst the mid-tempo beat induces unstoppable movement.

Having weighed in on some heavy productions so far that have opened up her own take on R&B, Alice Rowe continues to work with producers that you wouldn’t typically associate with the genre. Finding a sound that resonates with her and inspires her lyrical flow is the first step of her creating process and one that lends itself to making her sound so fresh, adding her own depth and soul then whips the magic in to the final offering.

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