American Motorcycle Dealer AMD 208 November 2016

™ OUR NOW IN 2Y5EAtRh T H E # 1 B U S I N E S S M A G A Z I N E F O R T H E A M E R I C A N V- T W I N A N D C U S T O M M O T O R C Y C L E PA R T S I N D U S T RY NOV 2016 ‘INTERMOT Customized’ sets new benchmark for custom INTERMOT SPECIAL industry presentation ISSUE #208 I Customized’, the 12th AMD World Championship featured 82 bikes in total this year, entered by 67 builders from 23 countries, with the win taken by ‘Rumble Racer’ by Suicide Customs – the third time a Japanese customizer has scooped the coveted World Championship winner’s gold and diamond ring. The debut of ‘INTERMOT Customized’ featured over 100 exhibitors and has been widely praised by exhibitors, custom bike builders, dealers and visitors alike as delivering an inspirational and aspirational show environment that is set to champion the professionalism of the international custom market for years to come. In addition to the AMD World Championship bikes, the 220,000 plus high-mileage riders and industry professionals who visited INTERMOT this year (some 80 percent plus of whom are estimated to have visited ‘INTERMOT Customized’) saw presentations of custom excellence from a wide range of exhibitors that included several of the leading OEMs – including Harley-Davidson, BMW, Triumph, Yamaha and Kawasaki, all of which took additional INTERMOT booths specifically to showcase their custom buying option credentials; plus Ural from Russia and German V-8 specialist Boss Hoss. Additional ‘INTERMOT Customized’ features included displays from the OEM/aftermarket-backed 1/8 mile Essenza Spirit of Custom and Sultans of Sprint custom bike race series, a Garage Area featuring live customizing, technical and workshop displays, photography by legendary motorcycle industry lensman Michael Continues on page 8 >>> ISSUE INTERMOT CUSTOMIZED PAGES 15-20 M TER O N T NTERMOT Customized’, the all-new ‘show-within-show’ concept unveiled to the riding public at the INTERMOT Expo at Cologne, Germany, October 6th 2016, is being widely acclaimed as a major breakthrough for the way the custom motorcycle industry is presented to the wider riding public and potential new consumers. With the AMD World Championship center stage as the primary feature in the Cologne Exhibition Center’s atmospheric Hall 10, more than 100 custom market exhibitors drove an increase of some 17 percent in overall exhibitor numbers as INTERMOT saw record visitor numbers and over 40 new motorcycle model launches from the world’s leading motorcycle manufacturers. Now permanently hosted as the anchor event at ‘INTERMOT I ‘ PAGES 25-37 INTERMOT Suicide Customs (center) became the third Japanese winner of the AMD World Championship of Custom Bike Building at 'INTERMOT Customized', Cologne, Germany, in October - full story pages 25-37 EXPO REVIEWED PAGES 41-57