modebranchen.NU NU International no. 01 2019 | Page 34
34 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
MINUS
DID YOU KNOW THAT...
...Minus works together
with Maison365 - a Dutch
webshop concept that offers
personalized boxes of clothing
for busy women? Users provide
necessary information such
as size, style preferences
and type of clothing, after
which Maison365 uses the
information to mix and match a
box of items specially tailored
to each customer. The target
audience is women who are
too busy to go shopping for
clothes. Minus' No Season
styles can often be found in
the customized boxes from
Maison365.