2024 Digital Media Kit | Page 4

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP BY REGION *

VI

1,606

V

2,158

VII

5,690

IV

6,914

III

2,721

II 3,640

I 2,268

91 %

of NCBA members say their primary source of news and information is a newspaper
Direct Access to NCBA Members
* Numbers as reported through June 2023

45,000

monthly readership of National Cattlemen when counting pass-through readership

57 %

of National Cattlemen readers read half or more of the publication
4