2024 Digital Media Kit | Page 5

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS

Type of Operation
Cow-Calf 83 %
Seedstock / Purebred 18 %
Stocker Operator 17 %
Feeder / Feedlot 16 %
Farmer Feeder 14 %
3 % Livestock Market Operator
1 % Dairy
Cow-Calf
Size of Operation
200 + Head 30 %
50-99 Head 25 %
100-199 Head 23 %
Less than 50 Head 21 %
Feedlot
Number of Cattle Marketed Annually
50-99 Head 23 %
500 + Head 23 %
200-499 Head 19 %
100-199 Head 18 %
Less than 50 Head 16 %
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