2024 Digital Media Kit | Page 7

PRINT OPPORTUNITIES

National Cattlemen Publication
The effort yielded several key takeaways : Benefits : Williams was able to have a meaningful effect on
• Topography
• Stock water distribution and placement of cattle .
• Elevation
• Other natural and
Cattle became increasingly easier to handle both in the • Forage quality and artificial attractants pasture and in the corrals . quantity like riparian areas or supplementary salt
As experience and skills increased , the time required
• Fencing working cattle ( gathering , sorting , processing ) decreased significantly .
Other secondary benefits included improved conception challenges : terrain , available forage , and water points limited his rates , decreased illness , and increased weight gains . ability to herd and place cattle and have them stay where they were put .
Stress was reduced in the cattle and ( maybe more importantly ) in Williams as a manager , which improved all aspects of ranch
Success in low-stress livestock handling also required human management and livestock handling . adjustments in outlook , attitude and approach .
But there were challenges , which included :
Although the formal research project has ended , Williams continues to employ the techniques of stockmanship and lowstress herding in his operation . While he has yet to achieve the
Learning the skills to handle stock in a low-stress manner required significant time , commitment and effort . Williams reports consistent and precise targeted , controlled grazing he imagined that if he hadn ’ t agreed to participate in the three-year study , he prior to starting this project , his control and effectiveness might have quit after year one out of frustration . continues to improve . He considers that the improvements he has The herding practice itself takes time , and is difficult to balance achieved in his pasture — as well as the disposition and handling
against other ranch responsibilities , which always seem more of the cattle — has overwhelmingly justified the time and effort in important in the short term . learning and implementing the techniques .
Ranch topography , infrastructure and seasonality were still
WHAT INFLUENCES AN ANIMAL ’ S GRAZING DECISION ?
Where the BEEF INDUSTRY meets !
REGISTRATION & HOUSING
Ad Type
Advertising Rates & Sizes Cost
Quarter page ( horizontal or vertical )
$ 2,100
Half page advertorial ( One per issue )
$ 3,000
Half page ( horizontal or vertical )
$ 3,300
Full page advertorial ( One per issue )
$ 5,500
Full page
$ 6,300
Full page back cover
$ 9,300
Center spread
$ 18,000
convention . ncba . org
TEXT “ BEEF ” TO : 877-319-2142
www . NCBA . org NATIONAL CATTLEMEN 17
Full Page www . NCBA . org NATIONAL CATTLEMEN 9
All ads MUST HAVE :
• Outlined fonts
• Text within margins ( live area )
• Photos / graphics are minimum 250dpi ( resolution )
Publications Specs & Guidelines Center Spread
Newspaper designer tips :
• Choose photos with a good range of mid tones and contrast between important details .
• Avoid artwork with very dark areas . Details in dark areas will merge together into one flat color in print .
Half Page ( Does NOT have bleed )
Ad Space Final Trim Safety Margin Bleed
Quarter Page ( Does NOT have bleed )
Trimmed document size : 10 ”( w ) x 12 ”( h ) . 25 ” safety margin . 125 ” bleed Final size w / bleed : 10.25 ” x12.25 ”
Trimmed document size : 20 ”( w ) x 12 ”( h ) . 25 ” safety margin . 125 ” bleed Final size w / bleed : 20.25 ” x 10.25 ” * Do not have any text in gutter area .
Horizontal : 9.125 ”( w ) x 5.2 ”( h ) Vertical : 4.5 ”( w ) x 10.78 ” ( h ) . 25 ” safety margin
Horizontal : 9.125 ”( w ) x 2.5 ”( h ) Vertical : 4.4375 ”( w ) x 5 ”( h ) . 25 ” safety margin
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