2024 Digital Media Kit | Page 9

CATTLEMEN ’ S CALL PODCAST

The Cattlemen ’ s Call Podcast shares stories and ideas from cattlemen and women across the nation . Montana rancher and broadcaster , Lane Nordlund , brings a “ coffee talk ” style to the conversations allowing listeners an inside look at the issues cattle producers are facing while sharing the stories of their lives and operations .
• Frequency : Twice monthly
• Total listens : 315,500 +
• Average listens per episode : 3,000 +

CATTLEMEN ’ S

CALL

Opportunities :
Exclusive Sponsor of Cattlemen ’ s Call Podcast - $ 40,000
With a podcast audience that is steadily growing , capture the attention of over 3,000 of listeners and be the Exclusive Sponsor of the Cattlemen ’ s Call Podcast !
— Exclusive year-long sponsorship of Cattlemen ’ s Call Podcast — “ Brought to you by ” logo recognition
— Logo inclusion on Beef Bulletin Newsletter , social media platforms , and other areas where podcast is promoted
— Opportunity to have two ( 2 ) Exclusive Sponsored Podcast episodes throughout the year , which includes :
• Opportunity to determine the content , message , and theme of podcast episodes * Not to exceed one ( 1 ) hour in airtime * NCBA reserves all rights to approve podcast content prior to airing
• Opportunity to have up to four ( 4 ) guests on podcasts episodes to talk with the host
• Two ( 2 ) exclusive 30-second commercials during Exclusive episode
• Two “ brought to you by ” mentions during episode
— One ( 1 ) 30-second commercial in every podcast episode — One ( 1 ) “ brought to you by ” mention in every podcast episode
Exclusive Episode Sponsor - $ 6,500
Our audience is your audience when you own the episode ! Work with NCBA to curate a show entirely dedicated to your company . Invite guests to speak on the show , promote your products / services , and educate the audience with your message .
— Sponsor determines the content , message , and theme of the podcast episode
• Not to exceed one ( 1 ) hour in airtime
• NCBA reserves all rights to approve podcast content prior to airing
— Opportunity to have up to four ( 4 ) guests on the podcast to talk with the host
— Podcast episode will be promoted via NCBA ’ s social media platforms and Beef Bulletin Newsletter with company mention and logo inclusion
— Two ( 2 ) exclusive 30-second commercials during episode — Two “ brought to you by ” mentions during episode
* Commercials can be pre-recorded and sent to NCBA staff or a script can be given to the host to read
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