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Yvette Noel-Schure
Yvette Noel-Schure , a former senior VP of Media at Columbia Records / Sony Music , established her own publicity and eventplanning firm , Schure Media , LLC ( Now Schure Media Group ) in 2010 . Based in New York City and northern New Jersey , the firm signed global superstar Beyoncé as its first client .
The firm now represents some of music ’ s most iconic and burgeoning artists including Julio Iglesias , Chloe x Halle , Ingrid and Leann Rimes . In 2016 , Noel-Schure was honored as one of the music industry ’ s “ Six Topline Publicists ” by Billboard Magazine .
Today , Schure Media Group creates and executes press campaigns for Beyoncé , including the launch of the unprecedented self-titled visual album on December 13 , 2013 and the critically acclaimed 2016 release , LEMONADE . Noel- Schure also served as the publicist for Beyoncé ’ s 2016 stadium tour , The Formation World Tour and her history-making performance at Coachella in 2018 .
The firm has represented a variety of clients from several industries including writer / creator / host Robin Thede , formerly of BET ’ s critically acclaimed late-night offering , The Rundown With Robin Thede and Empire star Jussie Smollett who wears many hats as an actor / singer / songwriter / producer / director .
Singer / composer / actor NE-YO , fashion designer Tina Knowles Lawson , rappers Lecrae , Ingrid , Sir the Baptist and Waka Flocka Flame and singers Chloe x Halle , Monica , Kayla Brianna , Brayton Bowman , Aaron Carter , Jessica Jarrell , Tamela Mann have all been represented by Schure Media Group . The firm has also represented
ESPN personality Marcus Spears and the United Nations South South Awards Ceremony . And notably , Noel-Schure served as the publicist to the legendary international icon , Prince and his rock band , 3RDEYEGIRL , until his untimely death in April 2016 .
Noel-Schure has folded her passion for others into Schure Media Group with successful social campaigns including World Humanitarian Day 2012 and 2013 with the United Nations and CHIME FOR CHANGE , founded by Gucci to promote Education , Health and Justice for women and girls everywhere . She worked closely with CHIME FOR CHANGE on the media campaign for The Sound of Change Live , a global concert at Twickenham Stadium in London in 2013 attended by 50,000 people and seen by millions around the world . The line-up included : Beyoncé | Ellie Goulding | Florence + The Machine | Haim | Iggy Azalea | Jay Z | Jennifer Lopez | Jessie J | John Legend | Laura Pausini | Mary J . Blige | Rita Ora | Simon Le Bon and Timberland
During a seventeen-year career as a music publicist , Noel-Schure developed press campaigns for a diverse roster of artists , including Mariah Carey , Will Smith , Kenny Lattimore , Michael Bolton , Nancy Wilson , Da Brat , Jessica Simpson , Prince , John Legend , Wyclef Jean , Destiny ’ s Child and for each of that group ’ s members : Kelly Rowland , Michelle Williams and