Infuse 5 September 2018 | Page 16
Image courtesy of @DietitianConnection
Goodbye, Clutter!
How to Catch Your Reader’s
Attention on Social Media
Y
ikes! Social media is so “cluttered” today – which you
probably know from your own feeds. It should come
as no surprise, then, that the average attention span of
a reader – meaning, how much time we actually have to grab
their interest – is on the decline.
In fact, social media and marketing expert Mel Kettle – who recently hosted a
webinar for DC on the topic – tells us, “According to a study from Microsoft in 2015,
the average person’s attention span is just under 8 seconds. They suggest this lack
of concentration is due to our increasingly digital lifestyle. It’s dropped from 12 to 8
seconds since 2000!”
Mel has over 20 years’ experience in this area, and during her career has found that
one of the biggest challenges businesses face is how to communicate effectively so
they attract, retain and engage their customers and clients. So, we set out to learn
from Mel how to reach our key audiences as effectively as possible – in this blink-
of-an-eye 8-second timeframe.
© Dietitian Connection
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Infuse | September 2018